fieramilanocity will be held on May 12 to 14, the fifth edition of ' Wireless event dedicated to innovative marketing, with a strong orientation to the web and great attention to the effectiveness and measurability of results
Everything But Advertising. will be held May 12 to 14 in the fifth edition of fieramilanocity EBA Forum, the most innovative Italian event since 2005 is the meeting point of client companies interested in the real potential of digital marketing. The event will give great attention to investment and measurable results will provide concrete examples of success stories from the market - www.ebaforum.it .
100% Business: formula for success confirmed. As experienced in 2009, including the 2010 edition of EBA Forum is devoted to a targeted audience and selected whose participation - Free - is reserved exclusively for business customers , the pivot around which the event is done, both in terms of both audience and case histories of successful interventions.
EBA Forum is the only event that covers Italian Conference & Expo in terms of integrating the three major areas - web marketing, e-commerce and new media - with a cutting operation, particularly suitable for Italian SMEs especially those emerging markets are gaining , who want to learn the culture of the web, focusing on investment and measurable results on concrete examples of success stories and providing answers to real business needs and different levels of budget.
The very significant results of last year - 603 people registered, more than 300 client companies that were able to meet the 13 companies exhibiting and sponsor and participate in specialized conferences, 35 professional speakers in the world of communication and of digital marketing that have triggered debates on the most current - are therefore keenly awaiting this fifth edition just around the corner.
Format and hot topics in conference. The conference, which will take place on 12, 13 and 14 May, will focus their attention on the market, highlighting specific sectors and target consumers, bringing the direct testimony of important case histories, excellent business representative of the market Italian.
the morning of 12 will open with a overview of the market, consumer and digital media , , followed by a panel focused on the experiences of communication : Excellent business representative of the Italian and international companies will present their strategies or marketing plans and innovative communication. Then continue in the afternoon session Interactive Marketing: focus on digital multi-channel marketing and approaches to serve the business.
The day of 13 will see the morning session dedicated to 'e-Commerce : infocommerce, buy and
multichannel to Mobile Marketing and the adoption of mobile technologies by consumers, and to the business community with evidence from the market. " In the afternoon continue with the session dedicated to Community Marketing and New Media and the role of consumers in the information age and digital services, and then focus on technologies and services infrastructure, support necessary for the establishment and proper use of tools of communication and marketing. Finally, you will be given a voice for companies that have discovered the real potential of digital marketing.
Finally, during the morning session of May 14 will be discussed Festivalisation : expo, fiere e manifestazioni, dove i protagonisti del mercato approfondiranno le strategie di marketing e comunicazione nell’ambito di fiere ed eventi. In conclusione, le testimonianze dei protagonisti e innovatori del mercato, che porteranno la loro voce sulla comunicazione, focalizzando l’attenzione sul suo valore culturale e di sviluppo economico. Un’opportunità unica di analisi sociale, di marketing e business oriented.
Speciale Corsi di Formazione!
L’evento, oltre a rappresentare un’occasione meeting between supply and demand to talk about the theoretical and practical aspects, supported by success story, want to create professional growth based training seminars. Moments of analysis conducted by qualified experts , will offer visitors the opportunity to investigate some specific issues related to innovative communications technology. In
program the following courses:
May 12 - First on Google here is how the major search engines
May 14 - strategies for email marketing
More information sul programma e per i moduli d’iscrizione è disponibile il sito web alla pagina: http://www.ebaforum.it/index.php?option=com_content&task=view&id=182&Itemid=240
EBA CLINIC – Incontra gli Sponsor e risolvi il tuo problema!
EBA Forum dà la possibilità ai partecipanti di inviare preventivamente delle richieste per risolvere un concreto problema o confrontarsi su una tematica di marketing/comunicazione aziendale che sarà poi discusso in un confronto diretto riservato, After the session of the conference where the speaker is done.
You can send the meeting request, clearly indicating the speaker that you want to get in touch by writing to: info@gowireless.it
Keynotes Speaker
Among the speakers of Institutions, Associations , sponsors and partners that have confirmed their presence at EBA Forum, will include:
Dino Abbate, President, FIDA - Italian Federation of Food Retailers - Confcommercio
AICEL & # 8211; Association Italian Electronic Commerce
Umberto Bellini, Chairman, Asseprim - Councillor and Chamber board member Art and Culture, Expo 2015
Massimo Burgio, Board of Directors, SEMPO Global and Europe
Massimo Carraro, Copywriter, Author book "A pound of marketing
Laura Cavallaro, Researcher Mobile Marketing & Service Centre, School of Management, Politecnico di Milano
Guido Corti, Vice President, ADICO - Italian Association for Marketing, Sales and Communication
Laura Corti, Innovhub - Special Chamber of Commerce of Milan for innovation
Franco Denari, Italy Country Manager, Sulake Corporation Oy
Doninelli Alexander, Senior Manager Subscription & Direct Marketing, Walt Disney
Marco Gaeta, Director & Solution Marketing, Alcatel-Lucent, Central Mediterranean Countries
Louise Galbraith, Managing Director, CFM and Director, ItaliaProfessioni
Enrico Gasperini, President of Digital Look, President and AssoComunicazione Audiweb
Ruggero Gemini , Sales Director, Emailvision
Franco Giacomazzi, Professor of Industrial Marketing, Management Engineering Department Politecnico di Milano and President AISM - Italian Association of Marketing Michele
Ficara Manganelli, President and Editorial Director Advertising Italy Assodigitale
IAB Italy
Claudio Honegger, Managing Director, Richmond
Italy Roger Isaiah , Marketing Manager, NEC Unified Solutions
Italy Roberto Ghislandi , Consultant, Web Marketing Garden
La Porta Vittoria , PR & Brand Reputation Manager Webank SpA - Gruppo BPM
Federico Lazzarovich , Mobile Business Development Director, DigiTouch
Mark Logue , Founder and CEO, Sems
Diego Masi, President, AssoComunicazione
Massimo Melica , Lawyer, Law Firm Melica, Scandelin & Partners - President Innovators
Emilio Misuriello , President, GisItalia
Pepe Moder , Head of Digital Marketing & Communication, Barilla
Bianca Parino Mutti , Amministratore Delegato, Consorzio Movincom
OssCom - Osservatorio sulla Comunicazione, Università Cattolica del Sacro Cuore Milano
Alessio Pennasilico , Security Evangelist, AIPSI - Associazione italiana Professionisti Sicurezza Informatica
Elserino Piol , Presidente, Fedoweb
Monica Pontiroli , Marketing Communication Manager, Microsoft Italia
Marco Rivosecchi , Presidente, Kiwari
Oddone Sangiorgi , Presidente, Consorzio FIA
Francesca Selva , Marketing Director, Messe Frankfurt Italy
Sponza Henry, Vice President, Consortium Movincom
Fabio Sutto , OnlineMarketingBlog
Maria Rita Tattersall, Communications Director, GL Events
Eva Teruzzi , Director Business R & D, Fiera Milano SpA
Giorgio Taverniti , Founder, Association GT
Chiara Ugozzoli Lab, New Media & CRM Manager, Danone Italy
Nicholas Vieuxloup , Director of PR, Spokesman, VIADEO.com
Stefano Vitta , Community Leader, ZZUB e membro promotore WOMMI- Word Of Mouth Marketing Italia
Appuntamento dunque dal 12 al 14 maggio!
EBA Forum si svolgerà in contemporanea a Omnicom Expo – idee, prodotti e servizi per il marketing e la comunicazione – seconda edizione dell’evento che rappresenta l’intera offerta di servizi e prodotti utilizzati dalle aziende per le proprie attività di marketing e di comunicazione, e DM expo – Direct & Relationship Marketing – la prima fiera in Italia che vuole raccontare la comunicazione diretta, personalizzata e relazionale.
La partecipazione dei visitatori a EBA Forum è gratuita ma riservata alle sole aziende clienti. Per richiedere l’invito è disponibile il sito web dell’evento: www.ebaforum.it
WIRELESS
Since 2000, Wireless is the reference point of Italian chain operators in the field of ICT, especially wireless - mobile and multimedia. WIRELESS anticipates scenarios and solutions, offers opportunities for discussion, debate, trade and networking between companies.
WIRELESS is the ideal partner to design, organize and implement successful B2B events in the field of ICT and multimedia.
in 2009 were held five major events totaling over 12,000 visitors and 310 participating companies, more than a million pages views and 400,000 unique visitors, 4,300 new names in the database.
Contact:
Media Relations
Michael Gnemmi
Tel +39 02 48100306
Cell +39 329 9020204
WIRELESS Srl
Via Monte Rosa, 11
20149 MILANO - Italy
Tel +39 02 48100306
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